Department
Marketing
Exists when the company's growth depends on proactively generating demand rather than relying on word-of-mouth and repeat business alone. Marketing as a department means someone owns lead generation, brand presence, and customer acquisition strategy. Before this exists, the owner is running Google Ads between jobs and hoping the phone rings. It becomes real when the company needs a predictable pipeline of new customers to hit revenue targets.
Work location
Office
behind a desk
Roles inside
1
documented role
Core functions
5
the daily work
Core functions
What the marketing department actually owns.
The work that defines this department,the things that, if nobody owns them, the rest of the business pays the bill.
- ▸Lead generation and demand creation
- ▸Brand management and online presence
- ▸Advertising campaign management
- ▸Content creation and social media
- ▸Marketing analytics and ROI tracking
Roles inside
Who you’ll find in Marketing.
One role we’ve documented in this department. Each one has its own page with day-in-the-life, duties, and the products built for them.
