The Marketing Coordinator
a.k.a. Marketing Assistant · Growth Coordinator · Community Coordinator
Owns basic marketing execution that keeps the phone ringing.
Who they are
Where the marketing coordinator runs the day from the desk.
Owns basic marketing execution that keeps the phone ringing.
Software relationship: daily
Goals · what “good” looks like
- ▸More inbound demand month over month
- ▸Rating above 4.5 stars
- ▸Consistent brand presence
Who shows up · how they think
Demographics & mindset.
Demographics
Typical MBTI types
the temperaments we keep meeting in this seat
A day with the marketing coordinator
Wake to bed.
12 waypoints. 2 peak-stress hours.
Review check
Coffee at the desk. Opens the listings dashboard before email — eleven new reviews overnight, two of them three-star, one mentioning a tech by name in a good way. Flags the two negatives for response before the team huddle.
Lead source pull
Pulls yesterday's booked-job report against ad spend in the spreadsheet. Paid search booked nine, Facebook booked one, the radio spot booked zero again. Drops the numbers in the doc for the Friday agency call.
Review responses
Drafts replies to the two three-stars. The first is a scheduling complaint — apologizes specifically, names the dispatcher who'll follow up, no canned language. The second is a pricing gripe on a fair invoice — thanks them, holds the line, doesn't argue.
Ops sync
Fifteen minutes with the Operations Manager before the spring tune-up promo goes live Friday. Capacity is tight on Saturdays — caps the promo at fifty bookings a week so the techs don't drown. Updates the landing page copy to match.
Website update
Swaps the homepage hero to the spring tune-up offer. Checks the booking form on her phone, then on the iPad her boss gave her the day she started — same form, two different paths broken. Files a ticket with the dev shop.
Agency call
Thirty minutes with the SEO agency. Pushes back on the three blog posts they pitched — doesn't want generic 'why is my AC making noise' content. Asks for service-area pages on the two zips where the techs are running light.
Lunch walk
Salad and a loop around the building. Voice-memos three social post ideas — the apprentice's certification photo, the install crew's truck the dispatcher detailed last weekend, the Saturday food truck the office orders from.
Social batch
Drafts and schedules four posts in Canva and the scheduler. Texts the apprentice for permission on the photo — he sends back a thumbs-up and a selfie. Asks the GM to review the install-crew post before it goes out.
Direct mail
Pulls the proof for next month's postcard from the printer's portal. Catches a wrong phone number on the back panel, sends it back. Reschedules the drop date by a week to keep it from landing the same week as the email blast.
Lead trace
Picks one of yesterday's booked jobs and walks it backward — Google ad click, call rail recording, dispatcher note, sold job, completed invoice. Eight hundred and forty in revenue against an eleven-dollar click. Drops it in the GM's Friday folder.
Listings cleanup
Updates the holiday hours on Google, Yelp, and the BBB profile before someone calls asking on Memorial Day. Fixes the service-area boundary on the Google profile that quietly shrank last month.
Wrap
Reviews tomorrow — agency follow-up, postcard re-proof, two more reviews to respond to. Closes the laptop, leaves the social drafts queued for the GM's morning approval.
What they own · where they slip
The job, frankly.
Core duties
what’s on their plate every week
Where they trip
watch for these, they’re common
What makes them a champion
Trace a lead from first ad click through phone call through booked job through completed invoice.
Career map · the ladder in and out
Where they came from, where they’re headed.
No mapped predecessors yet.
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