The Graphite Lab
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The Sales Advisor

a.k.a. Sales Representative · Consultant · Account Executive

Converts leads into booked revenue through consultative selling.

Department
in the org chart
Setting
Hybrid
office + field
Reports to
Sales Manager
one rung up
Typical age
34
median
Sales Advisor
Sales Advisor
median age 34 · high school or some college
composite of operators we work with →

Who they are

Half-desk, half-truck, the sales advisor.

Converts leads into booked revenue through consultative selling.

Software relationship: daily

Goals · what “good” looks like

  • More booked revenue month over month
  • Higher average ticket
  • Lower post-sale fallout
Also called
Sales RepresentativeConsultantAccount Executive
Department
in the org chart
Setting
Hybrid
splits time

Who shows up · how they think

Demographics & mindset.

Demographics

typical age
34
median we see in the field
schooling
High school or some college
most learned on the job
pay range
$45k – $95k
base + role-tied incentives
software relationship
daily

Typical MBTI types

the temperaments we keep meeting in this seat

ENFP
The Campaigner
spark + connection
ENTP
The Debater
lateral problem solver
ESTP
The Entrepreneur
quick thinker in the field

A day with the sales advisor

Wake to bed.

12 waypoints. 2 peak-stress hours.

6:15a

Wake

Coffee, then a phone-screen pass through the pipeline. Four home visits on the calendar today — two replacement quotes, a heat-pump conversion, and a re-quote on a proposal that has been sitting eight days. Two open proposals also crossing the forty-eight-hour follow-up line.

7:00a

Pipeline review

At the kitchen table with the laptop. Reorders the day around drive time, prints the option sheets for the two replacements, and stages the heat-pump rebate paperwork in the truck folder so he isn't fumbling at the customer's table.

8:00a

Follow-up calls

Hour blocked for proposal follow-ups before he heads out. Two open proposals at the forty-eight-hour line — calls both, books a sit-down on one, gets a polite no on the other and asks for the why. Logs the why; the no he doesn't learn from is the worst kind.

9:30a

First home visit

Replacement quote on a fifteen-year-old system that died over the weekend. Sits across the street for thirty seconds before he knocks — same ritual the techs use, picked up his first year. Walks the equipment, measures the static, asks about the hot bedroom upstairs they have lived with for a decade.

10:30a

Options at the table

Tablet on the kitchen counter, three options built live in front of the homeowners — good, better, best, with the financing math on each. Customer pushes hard on the cheapest tier; holds the line and walks them through the warranty and efficiency math instead of caving. Mid-tier sold, install booked for Thursday.

12:00p

Lunch on the road

Drive-through burrito eaten in the truck between stops. Texts the Project Manager the cut sheet on the Thursday job before the details fade, calls his daughter back about the field-trip permission slip.

1:00p

Heat-pump conversion

Older couple researching a heat-pump conversion — they have read more rebate fine print than he has. Builds the proposal on the tablet at their dining room table, pulls in the local utility rebate live, lays out a two-stage versus variable-speed comparison side-by-side. Leaves them the proposal and a follow-up date.

3:00p

Re-quote visit

Eight-day-old proposal that went cold. Drives back out, walks the system again, finds a duct issue the original walkthrough missed, and rebuilds the number with the duct work added. Customer values the second look; books for the following week.

4:30p

Second replacement

Last home visit of the day, replacement quote, sixty minutes door-to-door. Single mom, tight budget — doesn't pitch the top tier when the mid-tier solves her actual problem. Books install with financing terms she can carry.

6:00p

Pipeline cleanup

Truck in the driveway, laptop on the kitchen island. Updates the CRM with notes from all four visits while the details are fresh, fires the Thursday install handoff to operations, and queues tomorrow's follow-ups for the morning block.

7:30p

Family dinner

Phone face-down at the table, the no-work rule his wife instituted after the first quarter he over-ran. Burrito for lunch buys him a real dinner.

9:30p

One last look

Re-checks tomorrow's calendar from the couch — three visits and the Thursday install confirmation. Replies to the heat-pump couple's late-evening question about the rebate timing, then puts the phone down.

What they own · where they slip

The job, frankly.

Core duties

what’s on their plate every week

Run discovery conversations
Present options and pricing clearly
Follow up on proposals within 48 hours
Coordinate site visits
Hand off sold jobs cleanly to operations

Where they trip

watch for these, they’re common

Quoting cheapest option to avoid objections
Letting proposals sit without follow-up
Overpromising on timeline or scope

What makes them a champion

Build a multi-option proposal on the customer's kitchen table from a tablet.
, what the sales advisor says the first time the dashboard finally clicks.

Keep exploring

Other roles in the catalog.